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Are you planning a direct mail project can be a tiring and sometimes stressful task. If it the first time direct mail planner or a frequent direct mail campaign, that just does not seem to go as smoothly as it should, we have some helpful tips you can in the development of a successful campaign to your marketing will directly affect efforts positively.
Planning:

Planning the direct mail campaign is the first step; it is the what, to whom, when, and how of the campaign.? Once you know what the call to action/idea is and who the target audience is, then all you need is the how.? How often, how many, how to send this?? It is essential to think through this process as it is the basis for everything else to come.

Pulling the data:

If a house list or a purchased list is used there is one thing that has been proven over and over again throughout history “bad data in equals bad data out”.? Meaning, if your list is not cleaned, scrubbed and in tight order then your offer might as well be sent right back to who sent it.? Always have your list in order, check to ensure names are in name columns, addresses in address columns, there is no data truncation, etc. Address will be standardized (CASS), and ran through NCOA (National Change of address database) as denoted by the USPS (United States Postal Service) for automation or presorted mail.? NCOA includes not only move updates, but is run against the National Do Not Mail List (NDNM) to check for individuals that may be on these lists.? If the list is rented fines can be assessed for sending to DNM individuals, if the list is owned by the sender then the offer can be sent but as a courtesy.? Here at DCG West, we always suggests running deceased screening on a list.

Outlining the contents:

When pulling together artwork whether the piece is a post card or a complex letter pack the same rule applies, be specific.? The package contents should be outlined and accompanied by a sample plus a “For Position Only” (FPO) document for placement and insert order.? Determine fonts up front before hand and send those along also.? The ideal direct mail campaign should have zero guess work.

Proofing:

In the post has been activities, especially with multiple versions of a process, there should be reviewing the evidence. There are before and after proofing the art to go to your printer is a systems / e-mail. 90% or more of employment opportunities, as holders of the changes in the arts, spelling errors, but in the middle of the changes in the form of the movement, once the printer has an artistic. These things can be valuable time and cost, and sometimes lead to increased costs. The proofing process, setting up their own work can be faster, cheaper, and are not mentioned to save valuable time.
Reviewing:

Once the order is accepted and the expansion of the door, it is necessary to conduct a review of the process. What were the fighting went, what's good, what needs to be revised for next time? After a quick review after a direct mail campaign really save time, man hours and frustration ahead.
To make these direct mail advertising the course of some things not only to increase the continuity, but also improve work efficiency. Know what, who when the